Amidst all of the pre-launch madness, Sanoodi’s Paul Sandham, was able to take a brief trip afield on 21 February to present at the Mobile 2.0 event in Manchester.

The conference is part of the Northern StartUp 2.0 series for entrepreneurs, investors, deal makers and service providers interested in digital start-ups. Paul joined Dr. Norman Lewis (Wireless Grids), Eric Hobson (Hands On Mobile Europe) and Ed French (Enterprise Ventures) on stage to demonstrate how Sanoodi is making the convergence of mobile internet devices and websites into a viable business model.

“Mobile 2.0 was the best attended event I’ve been to so far – in excess of 30, which is good – and my bit seemed to go down very well,” said Paul. “In fact, Rhys Jones and I were caught up in a couple of positive discussions with potential investors. Our strategy of developing and maintaining separate applications for each key mobile platform is the only viable option and people responded to that.”